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CRM & Ecom Specialist Open

Confidential - A leading F & B company in Jordan Jordan

Food and Beverage (F & B),

 

Our client; A leading F & B company in Jordan is looking for   CRM & Ecom Specialist to be based in Amman – Jordan and reports to GM.

Interested Candidates who meet the criteria can apply directly by forwarding their CVs to the below email address and put in the subject (CRM & Ecom Specialist – F & B – Jordan):

vacancies@final-wins.com

 

JOB PROFILE:

 

  •  Provide customer’s insights and recommendations with the objective of increasing Club Members’ lifetime value.
  • Timely reporting submissions to suppliers and management.
  • Drive the business result of the Company’s digital platforms by implementing the defined strategy, the consumer activation plan, and campaigns, including e-retailer content & experience.
  • Management of available E-Commerce platforms, ensuring content is up to date and running smoothly and conducting system testing with the alignment of IT departments.

Key Outputs:

 

  • Conduct CRM analysis to increase customer knowledge at market level and provide recommendations to optimize commercial and marketing activities.
  • Provide accurate and rich data for the best business management: standard reports, ad hoc studies and regular data analysis.
  • Data Base analysis and management: ensure deep analysis of the data base, customers´ profiles, purchasing and consumption habits. Proactive and spontaneous analysis to provide customers´ insights to add value to the customer relationship.
  • Research and consumer insights: provide support and targeting for the major market’s surveys.
  • Support the implementation Customer lifecycle and campaign activations.
  • Actively support other departments in key decision making such as Boutiques location, Trade investments allocation, B2B targeting, and coffee sales forecast with supply chain and Finance.
  • Ensure proactive communication with CRM HQ in order to guarantee alignment on methodologies, KPIs, tools and best practices sharing.
  • Implement the defined strategy, the consumer activation plan and campaigns o Define and implement the ecommerce strategy in line with the Consumer Journey Strategy developed by marketing.
  • Define, plan & ensure the execution of e-merchandising activities through cross-sell, up-sell & eCRM possible strategies.
  • Leverage (internal and external) data, insights and recommendations provided by the Data & Insights to continuously improve activities
  • Ensure the acquisition execution of B2C and SOHO customers, i.e. the actual conversion of lead to customer
  • Support other departments in implementing projects with a digital dimension
  • Optimize e-retailer content & experience o Drive the day-to-day back-end management of digital boutiques, both owned Digital Boutiques and not-owned (eRetailer.com).
  • Drive and continuously improve the digital path to purchase and ensure a best-in-class digital consumer experience through optimized purchasing paths from call-to-actions to landing pages and leading test & learn activities
  • Ensure the integration of all product launches and digital campaigns into the content management system (e.g. copy, visuals, banners)
  • Ensure platforms are compliant with cross-functional requirements (e.g. TQM, Legal, Delivery services etc.)
  • Optimize back-end performance of digital channels by collaborating with IT, CRC, Marketing and Supply Chain stakeholders
  • Drive the organization’s business results by making tactical and operational decisions by building the department in a sustainable way
  • Define and drive the right initiatives to achieve business results
  • Support the Director in making optimal investments and decisions in the OP process for both CAPEX and OPEX
  • Manage and monitor the budget within the subdepartment
  • Drive improvements and efficiencies in the organization by collaborating with other departments
  • Ensure content is constantly updated across Ecom platforms, including updating visuals, special offers, new item identification, price changes etc.
  • Ensure Ecom platforms are running smoothly and report any issue with relevant departments.
  • Conduct testing on Ecom platforms and ensure any new development or promotions are properly implement on live versions.
  • Follow up on IT related issues.
  • Attend training sessions on the instruction of management and train relevant departments according to need.
  • Management Team Responsibilities
  • Ecom System Updates

Leadership Framework:

 

  • Understand the business environment
  • Results focus
  • Practice what you preach
  • Know yourself
  • Proactive cooperation
  • Initiative

Insight:

 

  • Benchmarks to discover opportunities for competitive advantage
  • Considers the broadest possible views (internal and external) of issues and challenges
  • Anticipates consequences and impacts of actions on others
  • Draws connections between facts, ideas, and situations
  • Simplifies complex issues into easily understood elements
  • Engages and partners with outside stakeholders to maximise Nestlé’s contribution to society

Energize & Engage

 

  • Creates a climate of trust in which people want to do their best
  • Understands and motivates diverse individuals and groups
  • Invites input from others and creates shared ownership and visibility
  • Supports team in successes and failures
  • Recognizes contributions and celebrates successes
  • Helps others to understand the importance of their contribution to the overall vision and goals

 

Enable Results Through Others

  • Aligns the strategy across the organization through a pragmatic combination of a clear long-term vision and the achievement of day-to-day goals
  • Sets challenging team goals and clear standards for success
  • Aligns the work of team members toward shared goals
  • Creates alignment across functions where needed
  • Delegates appropriately and trusts people to perform
  • Measures progress and results and ensures accountability
  • Provides the information and resources to achieve results
  • Empowers individuals to solve problems, make decisions and improve processes

 

Coach & Develop

  • Leverages performance, development and talent
  • Processes to build people capabilities
  • Provides challenging and stretching tasks and assignments to drive development
  • Coaches others (listens, questions, challenges) to find their own answers
  • Gives direct actionable feedback
  • Addresses difficult issues in a timely manner
  • Aligns career expectations and actively supports career development
  • Builds diverse teams

Influence with Integrity

  • Adapts behavior and communication style to the needs of the audience
  • Credibly communicates a well-developed point of view
  • Finds common ground and solutions for the benefit of the group
  • Develops relationships with key decision makers
  • Anticipates reactions and objections from others and is prepared for them

Courage

  • Constructively questions current practices and processes
  • Willing to be the only champion for an idea or position
  • Acts as an ambassador for company change even when the change is unpopular
  • Respectfully says what needs to be said, even with those more senior
  • Supports team to take appropriate risks
  • Remains composed, does not become defensive or irritated when times are tough
  • Enhances understanding and commitment to change by involving those affected
  • Credibly communicates and leads change