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Jobs

Brand Manager Closed

Confidential - A leading FMCG Company in Jordan Jordan

FMCG,

Our Client , A leading FMCG Company in Jordan , is looking for Brand Manager to be based in Amman – Jordan

 

Only Jordanian candidates to apply .


Roles & Responsibilities:

Experience: 4-10 years (Post Qualification) in FMCG Industrial Environment

Educational Qualification: MBA - Marketing - Branding/Advertisements

 

  1. Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
  2. Develops the Marketing & Brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the Organization.
  3.  Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
  4. Assumes overall responsibility for Brand Activation.
  5.  Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
  6. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

    Strategic:
  • Scans the business environment to explore options for revenue generation from new and existing consumers.
  • Drives the formulation of marketing strategy of encompassing the Organization.
  • Understands the strategic business requirement of the organization based on the organization growth focus and strategy.

    Operational:
  • Develop strategies into detailed marketing plans and executions.
  • Supports all products ensuring meeting the dynamic consumer needs across all markets.
  • Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

    Financial:
  • Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
  • Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
  • Strives to increase return on expenditure on advertisement & brand endorsement

    Key Skills:

    - Marketing Strategies & Campaigns

    - Integrated Marketing Communications

    - Agency/ Vendor Management

    - Product Positioning & Branding

    - Digital & Social Media Marketing

    - Market Research & Consumer Insights

    - Advertising & Activation Campaigns

    - Sales Collateral & Support

    - Annual Brand Plans

    - New Product Development & Launch