Jobs

Brand Manager Closed

FMCG,

Our Client , A leading FMCG Company in Jordan , is looking for Brand Manager to be based in Amman – Jordan

Only Jordanian candidates to apply .

Roles & Responsibilities:

Experience: 4-10 years (Post Qualification) in FMCG Industrial Environment

Educational Qualification: MBA - Marketing - Branding/Advertisements

1. Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
2. Develops the Marketing & Brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the Organization.
3.  Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
4. Assumes overall responsibility for Brand Activation.
5.  Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
6. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
   
   Strategic:

• Scans the business environment to explore options for revenue generation from new and existing consumers.
• Drives the formulation of marketing strategy of encompassing the Organization.
• Understands the strategic business requirement of the organization based on the organization growth focus and strategy.
  
  Operational:
• Develop strategies into detailed marketing plans and executions.
• Supports all products ensuring meeting the dynamic consumer needs across all markets.
• Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.
  
  Financial:
• Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
• Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
• Strives to increase return on expenditure on advertisement & brand endorsement
  
  Key Skills:
  
  - Marketing Strategies & Campaigns
  
  - Integrated Marketing Communications
  
  - Agency/ Vendor Management
  
  - Product Positioning & Branding
  
  - Digital & Social Media Marketing
  
  - Market Research & Consumer Insights
  
  - Advertising & Activation Campaigns
  
  - Sales Collateral & Support
  
  - Annual Brand Plans
  
  - New Product Development & Launch