FMCG,
Our client ; A leading International FMCG company , is looking for Marketing Director to be based in Doha – Qatar
As Marketing Director you will be accountable for developing and managing the implementation of the Marketing & Brand strategy for the company and play a key role in leading the overall company growth plans. The position covers the full marketing mix; strategic planning, market research & analysis, web & print advertising, email communications, viral marketing & social media and PR.
Key responsibilities: • Development and execution of the Marketing Strategy for Middle East region. • Analyze and monitor competitor and consumer activity to identify opportunities for growth • Development of Branding plan which identifies and defines the current and future positioning. • Manage the development of all communication for both Business to Business and Business to Consumer activity. • Effective use of PR to build brand awareness. • The creation and development of the digital marketing strategy including analytics and user experience; ecrm; social media; search engine marketing and web management • Growing existing affiliate partner sales for the group and building, negotiating and managing new affiliate partner acquisitions • Management of third party relationships with the company’s online marketing service providers, including but not limited to: affiliate partners, agencies, technology suppliers, SEO consultants, etc. • Developing existing processes to maximize efficiency, improve return on investment, increase use of technology and to continuously improve the services provided to our customers Requirements: • Strong Exposure to restaurant and food industry • Good knowledge of Middle East markets and implementation of strategy • Arabic is essential • minimum 8 – 10 of experience within FMCG industry • Proven Leadership skills • Target driven